Studies show that over half of social media users watch videos regularly on social media today. Also, videos generate 12 times more shares than text and image content combined. It’s no surprise that video content can work wonders for your brand visibility as nothing else can. At the same time, everyone is making videos today, and to stand out, you need to make original and exciting content.
Here is why you should invest more time and energy in videos than all other means of content marketing.
B2B services are usually of no interest to a layperson. Still, when presented through a creative and engaging video with accompanying music, the brand name will make an imprint on all who view it, such is the power of visuals. If presented in writing, the same information would be of interest only to a few and would generate zero shares in all probability. The key is to stand out with your content and provide the audience with something entertaining or informative in your videos.
Statistics say that nearly 100% of businesses say their customers got a better idea of how their product works through videos. Anyone from a factory worker to a CEO can understand a video, which will stay in their minds more than jargon and dry text.
The videos can be made by the brand itself explaining how the product works or be webinars or live streams on social media. Live streams involving an expert of a celebrity can generate multiple times more engagement than a regular video. Watch out for amateur videos made by happy customers and share them to create more trust in the brand.
Videos that show people and emotions can help connect with your audience as it makes them feel that they are dealing with people, not just products. Create snippets of what goes on behind the scenes and introduce employees and their contributions. Videos can tell a story, and it always attracts people to the story behind a brand. Videos of how you and your team built the brand from scratch can tell volumes about your ethics and values as well, besides your product.
With smartphones and high-speed internet, many try a hand at videos. But it is always better to use a professional to create your videos as it needs to be consistent and high-quality. It requires a key message revolving around your brand or product and consistency in the presentation to provide multiple returns on the investment. Good creative agencies can transform your ideas into excellent video content that can create virality.
Today, if you search something like ‘how to fix a light bulb’ or ‘one-pot chicken recipe,’ you might see videos on Google landing pages instead of website links. Google search is video-friendly, and nothing can generate traffic to your website like getting your video featured on page 1. No amount of gimmicks can do the trick, though, and the key is to produce explicit, well-explained videos of high quality consistently.