Video in digital marketing
In a digitized world, videos play a significant role in marketing your product and services. Some statistics regarding video engagement will surprise you. While 97% of marketers use videos to help their customers understand their products, 90% of consumers believe a video helps them make a purchase decision.
Videos, if created suitably, are addictive, and videos give users a personal connection with what they’re watching. Marketing through video allows brands to display important features of their business. You can also integrate fun graphics, animation, voice, and music.
You can use different videos to ramp up your digital marketing strategy. But, a good video should be edited properly to engage the customer. It’s always better to take video editing services from a reputed agency so that the communication aligns with your brand’s vision and mission.