Festivals and holidays are when people are in a mood to spend. In India especially, most major festivals like Dusserah, Diwali, and Christmas come close together, making the last few months of the year a huge extended shopping festival. There's bound to be lots of gifts and bonuses at work during these months. People wait for the festive season all year at times to avail discounts. The key to making the best use of the festival season is to plan your strategies way ahead and to launch campaigns through multiple channels simultaneously. Here are a few:
In India, a brand that connects with people’s emotions always works more than one with better quality, perhaps. Parent-child and sibling relationships always catch people’s attention, especially during the festive season about families coming together. Make sure your ads and campaigns have an element of these.
The most crucial aspect is to let customers know about it if you are offering discounts. You can create a buzz way ahead of the festival by reminding everyone of the discounts coming up through social media and other channels.
Let’s accept it, COVID and its variations will not go away for good anytime soon, and even if it does, people will continue to shop online. If you don’t have an e-commerce website yet, this is the time to create one or convert your corporate website into one. This is also the time to revamp your website and add festive banners and mentions of best deals to give off a festive air. Make sure that your website is mobile-friendly, as a lot of shopping takes place on the phone.
Catch the youth where they hang out most–social media. A creative social media ad or campaign during the festival season will not just convert views to sales but give a lot of visibility to your brand as well. However, hundreds of thousands of brands would be vying for attention on social media, and the key is to create something different, which stands out. A prime example would be Cadbury India’s ad which requested people to help small businesses near their homes during the pandemic. Not only did it help Cadbury’s sales, but it also made them stand out as an socially conscious brand.
Brands include the public who use their products as their ambassadors today in their social media ads. This makes the ad more believable, just like using social media influencers.
When it comes to gifting, people always look for a product that mentions the festival in its packaging. While this might seem expensive, it could create more sales in the long run. You can also create a new name for the product, adding ‘festival edition.’
An email marketing campaign is quite powerful, and personalized emails make customers feel they are getting exclusive deals before anyone else. You can also create contests where the prizes could be vouchers, samples, or cashback offers.