As the real estate industry is witnessing a new boom after the COVID-19 pandemic, it has become highly competitive and fast-paced. Rightly so, brokers and marketers are having a tough time finding out newer and innovative lead generation techniques to seek the attention of potential buyers.
Here are a few real estate lead generation tips which can steer the course and help you succeed in your endeavor if you use them effectively.
Google Advertisements are virtually the most visible platform for lead generation, as the search engine has phenomenal search and display networks. You can also use Google's shopping advertisements and run video and application campaigns.
The Google Lead Form Extensions, one of the advertisement formats, are meant explicitly for effective lead generation. It is contemplated to grab the attention of the potential users with a responsive form made available under the advertisement. For instance, a form is an inquiry form in tandem, where your potential client can key in their choices. Subsequently, you can contact that customer with solutions to his query. The lead form extension is placed in Google Ads and attached to a search, video, or discovery campaign. Thus Google Ads are the best bet to reach your target audience.
A survey report conducted by the National Home Buying Survey reveals that a whopping 97% of all home deals started their search on the Internet in 2020. Another research report by the Mashable Infographic mentioned that 79% of real estate agents or brokers use Facebook as the key social media platform to generate leads. This shows that Facebook Advertisement is a potential gold mine for real estate agents or brokers who aim to reach out to new home buyers.
For example, you can target potential home buyers with Facebook Advertisements based on their interests, demographics, and geography. You can reach out to genuine home buyers through this platform.
Like Google Ads, even Facebook has a Facebook Leads Ads tool, where you can generate leads by spending only minimal cost. These advertisements reach the users of both Smartphones as well as desktops. After placing the Facebook Leads Ads, when a potential home buyer clicks on it, a form is auto-generated with the information of the client already filled in, including name and e-mail address. The users should add more relevant information in the form and directly submit the same on Facebook, nullifying the complexity that could be found on landing pages when it comes to conversion.
LinkedIn is a potential social media platform to generate leads for real estate businesses, which is more effective than Facebook if the study by HubSpot is anything to go by. According to HubSpot, LinkedIn is 277% more effective in generating leads than Facebook and Twitter, as it is a network for all professionals. LinkedIn is extra effective for that demographic.
LinkedIn Lead Generation Forms, like Facebook and Google, are Smartphone-optimised advertising that allows clients to collect leads on LinkedIn without referring them to external landing pages. The LinkedIn Lead Generation Form includes a pre-filled form with basic user information, including name and e-mail address. A form appears when a potential home buyer clicks on this advertisement link. The user can then fill out all relevant information and submit it. The advantage here is that it improves the user experience greatly and minimizes the element of friction, thus improving lead generation.