There is no doubt about LinkedIn as a platform to grow your business. Posting just the right organic business content on LinkedIn fetches excellent results. Here we discuss some tips on how to create organic posts on LinkedIn that can boost your business.
Before embarking on the initiative of creating an organic post on LinkedIn, you need to create a framework for your content. The initial job is to firm up your mind on the topics you are contemplating posting on the social media platform so that you can ensure that you are posting about each category periodically. For instance, you can write about the industry insights and events or narrate content to help your potential clients to know your area of business and your team better.
Next, think about the tenor of voice you will use in your posts. As the audience on LinkedIn has a professional and cohesive focus in comparison with other social media platforms like Instagram, at the same time, there is no steadfast rule that you should stick to one particular rigid or formal style. Rather, you need to ponder how you can create a community-focused tenor of voice that not only builds trust but also establishes leadership, eventually attracting more followers.
If you want to see your LinkedIn posts stand out in the newsfeed, lay out a basic formula. Contemplate commencing your posts with a hook that suggests to your discerning audience why your posts matter to them. Subsequently, you need to draw your audience in so that they are motivated to read more of your posts. While concluding your post, bring in the much-needed Call to Action (CTA) that triggers your audience to oblige to your marketing targets, including clicking a link, filling out a form, or watching a video.
As you are aware, LinkedIn is a major platform that provides multiple options, from text posts to live events to your company newsletters, for your business to post genuine or original content. No matter what your marketing goals are, the basic idea is for you to make your company page content-rich and inspiring enough for your audience to get engaged. In addition, you may want your posts to drive traffic and generate much-needed leads. The last thing you want will be your posts of yours getting listed in the shuffle, ignored by your readers.
Naturally, a doubt arises in your mind whether the text posts you post on LinkedIn will have the requisite traction or stand out in the news feed. A resounding 'YES' is the answer, provided your posts elicit that kind of interest that draws your audience like a magnet. Usually, if you care to look at the LinkedIn text posts, only five lines of your post will be displayed, followed by a link, 'See More.' If your audience, after reading that intro paragraph, if they are drawn in, then they would click the link and view or read the entire post. So, the bottom line is to write a compelling introduction! That introductory five lines termed as 'hook' should be compelling. For instance, if you have any industry secret hitherto not known in public, or if you have any specific solution to a common issue? Instead of spilling the beans altogether, reveal only a portion of it in those five lines, thus compelling your audience to click the link and read the whole post to figure out the details.